Arik Air Planned Destinations in 2011
According to Arik Air’s senior vice-president commercial Kevin Steele, the airline plans nine new destinations in 2011: Bamako, Ouagadougou, Kinshasa, Luanda, Abidjan, Houston, Jeddah, Abu Dhabi and probably a new domestic route to Ibadan, Makurdi or Asaba. Arik Air will focus on better revenue and yield management, better aircraft utilisation and improving its sales channels to ensure it becomes profitable this year.
“While we are eyeing other destinations, these are cities for which we already have the aircraft and crews available by using our aircraft better.” Average aircraft utilisation is six-and-a-half hours a day per aircraft, and the lack of navigational aids in Nigeria have limited flight largely to daylight operations.
“We have to focus on simple things like reviewing our network and concluding interlining agreements to provide better connectivity for our passengers. We are also looking, for example, at driving more advance fare purchases within the Nigeria market.” Another big step forward for Arik is the completion of the International Air Transport Association’s Operational Safety Audit last year to allow Arik to conclude code-share agreements with other association airlines and help it entrench a culture of focusing on the details in the business.